A Short History of Highlighted Work
Case Study 01
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Case Study 01
Roland Foods
THE CHALLENGE
Custom Publication
THE OVERVIEW
Roland Foods was in the midst of a brand and packaging redesign when they approached us about creating a custom publication. Working with their CEO and marketing director, we established the goals for the magazine—to showcase the brand’s vast network of purveyors, raise awareness and interest among chefs and tastemakers, and maximize the value of the content by incorporating it into existing digital marketing channels. Then, we set to work, building an editorial and creative team, commissioning original art, design, and photography, assigning and editing stories, establishing relationships with printers and distributors, and overseeing all aspects of production.
THE DELIVERABLES
• 100-plus page editorial publication
• 75 new and original creative assets for use on existing marketing channels
• Updated distribution and influencer network
THE RESULTS
Larder was recently submitted for consideration in the 2019 James Beard Journalism Awards.
Case Study 02
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Case Study 02
The Urban Electric Co.
THE CHALLENGE
Marketing Campaign Development
THE OVERVIEW
When The Urban Electric Company retained us in 2017, the brand had reached a plateau of peak awareness by relying on traditional marketing, messaging, and advertising channels. Sales were consistent and retention was high among existing clients, but their rich brand story was often overlooked. They also needed fresh ways to position new product, as they were on the cusp of a website redesign and an e-commerce launch. Not only did we develop a cohesive content strategy at the outset, but we also created a marketing campaign infrastructure in which authentic storytelling and messaging metrics enabled us to track performance and elevate the brand in a measurable way within the first three months. Since then, our role has expanded exponentially.
THE DELIVERABLES
• Comprehensive annual marketing calendar
• 10 cross-platform campaigns (and counting)
• Branded collateral including annual
• Annual Editorial Magazine
• Supporting digital, social, email, video, photo, and print content
THE RESULTS
Sales and demand outpaced supply 3 months after initial launch
Case Study 03
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Case Study 03
Caroline's Cakes
THE CHALLENGE
Asset Development
THE OVERVIEW
Caroline’s Cakes was one of our first clients. A cherished brand with a loyal customer base and enviable sales, they wanted to update the look and feel of their visual presentation to ensure future growth and attract a younger audience through emerging digital sales and marketing platforms. They retained us to develop a content strategy that would reflect that more modern vision through asset creation and implementation. Since 2017, we have produced ongoing photo and video shoots to be used across multiple channels and platforms—from digital and print to trade shows, customer events and experiences, and more.
THE DELIVERABLES
• Asset Development Plan, inclusive of video, photography, and stop-motion
• Print, digital, email, and social templates
• Semi-annual photoshoots
• Annual print catalog production
THE RESULTS
11% sales increase year over year.
Case Study 04
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Case Study 04
Hometown Food
THE CHALLENGE
Content and recipe development
THE OVERVIEW
When Hometown Food acquired White Lily Flour and Martha White, they set about refreshing the image of these heritage food brands. They partnered with us to shape that strategy and build a narrative that would both speak to their deep roots and core values and entice a modern audience. As part of our strategic plan, we launched Martha White Baking on Instagram for the first time and focused on widening the audience for White Lily, which was officially verified in October.
THE DELIVERABLES
• Content and creative direction
• Original recipes and food-based digital features
• Ongoing photo, video and stop-motion asset development
• Digital and social content plan
THE RESULTS
White Lily Flour is now verified on Instagram, and both brands continue to attract audiences across digital and social platforms, with engagement growing weekly.
Case Study 05
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Case Study 05
Soludos
THE CHALLENGE
Content Creation + Emerging Platform Strategy
THE OVERVIEW
Soludos came to us to help build out a comprehensive strategy and cache of exclusive content to support their goal of being viewed as more than just a shoe retailer. From the outset, the brand has been rooted in a spirit of wanderlust and a belief in the restorative power of travel, and they wanted to enhance and reinforce that message through a series of new initiatives, including the launch of a podcast and a series of new campaigns on social media and emerging digital platforms. Our work encompassed everything from concepting to naming.
DELIVERABLES
• Podcast Concept + Episodic Content
• Digital Experiences
• Naming + Creative Consulting
RESULTS
Audience generation and engagement building for existing and emerging platforms
Successful activation of creative programs rooted in ROI generation