But First, A Bit of Context...

About the Founder

Molly Waring

Molly has more than ten years’ experience in cross-functional leadership, marketing, and strategic communications roles, enhancing value across multiple sectors—from non-profit to hospitality—through her ability to seize narrative-defining partnerships and media opportunities. During her five years as Director of Media Relations for the Charleston Area Convention & Visitors Bureau, the Charleston area emerged as an international must-visit destination and won numerous awards, including Condé Nast Traveler Readers Choice #1 U.S. City Award for five consecutive years (2011, 2012, 2013, 2014 and 2015) as well as Travel + Leisure’s World’s Best #1 U.S. City Award (2013) and #1 U.S. City (2013, 2014, and 2015). She also amplified partnerships with brands such as jetBlue, Bergdorf Goodman, The Today Show, Time Inc., The Meredith Corporation, and the PGA. Subsequently, as Director of Marketing at Avocet Hospitality, one of the brand’s core properties, The Vendue, won #9 Hotel in the U.S. and #1 Hotel in Charleston in Travel + Leisure’s World’s Best Awards (2017). She holds a masters degree in Public Administration and is former president of the Ashley Hall Alumnae Board, current president of the Gibbes Museum of Art’s Society 1858, and serves on the board of Historic Charleston Foundation.

Ballyhoo + Co.'s affinity for bringing people together and sharing and stories is valuable to brands who need guidance navigating an increasingly complex network of communication channels.

Molly and her team use those skills to add universal value, whether the client was a person, place, or thing. Officially launched in 2017, Ballyhoo + Co. has since partnered with a pretty inspiring group of clients to define audiences, create engaging content and experiences, and measure the return on investment that results.

And the rest, as they say, is to be continued…