Our Team

You don’t fit the mold and neither do we. That’s why our tailored approach meets you where you are, and customizes a plan to get you where you want to go. We jump right in, digging into current performance, and goals, then we leverage our expertise to craft a plan, and put it into action. From honing in on your mission and values, to creating alignment within your team we’re all about a dynamic, hyper-personalized approach that amplifies your story and drives measurable growth. We are uniquely positioned to give you an unfair advantage. Build your following, grow your business, get more freedom, overdeliver, outperform, and enjoy a partnership that exceeds every expectation.

Fueled by extensive experience in both in-house and agency arenas, and with expertise spanning marketing, strategy, business development, creative direction and more, we are strategy oriented, but service-led. That means we’re listeners. We’re researchers. And we’re invested in uncovering and understanding the heart and soul of your brand and shining a light on that for all to see.

Our Founder

Molly Waring is the founder and principal of Ballyhoo + Co., established more than eight years ago to help organizations elevate their message and accelerate their impact. Molly brings a distinctive ability to connect—connecting people, aligning ideas with strategy, and identifying patterns and insights that others often overlook. With a high-level view of business challenges, she crafts thoughtful, strategic solutions designed to move organizations from where they are to where they aspire to be.

Her approach is tailored, never templated. Every client brings a unique story, a distinct goal, and a different set of circumstances. What remains constant is Molly’s commitment to making the vision visible. Whether a brand is launching, evolving, or redefining itself, she meets each client exactly where they are—and helps them move forward with clarity and confidence.

Ballyhoo + Co.’s work is grounded in pragmatic thinking, decisive execution, and measurable outcomes. She is driven by the challenge of delivering exceptional results through fresh, inventive strategies—often uncovering opportunities where others see only obstacles.

Prior to founding Ballyhoo + Co., Molly served as both a Marketing Director and a Media Relations Director, leading teams, cultivating partnerships, and driving results across sectors ranging from nonprofit to hospitality. These roles shaped a multifaceted skill set and a firm belief in the power of combining creative vision with disciplined execution.

Since its founding, Ballyhoo + Co. has partnered with premier design firms, heritage brands, cultural institutions, gourmet producers, and a wide range of organizations in between. From emerging start-ups to established industry leaders, the firm has helped clients clarify their message, sharpen their strategy, and accelerate results.

Molly remains energized by meaningful challenges and is always ready to ideate, create, and bring ambitious ideas to life.